Tuesday, January 8, 2008

Copeac

Amongst the most popular affiliate networks with performance marketers is Copeac. Short for "Communicate. Perform. Achieve", Copeac is a straight-shooter in that it is not known for any specific bells and whistles, but instead opts to focus on being a basic yet solid affiliate network.

Features

Copeac offers CPA (Cost-Per-Acquisition), CPS (Cost-Per-Sale), and CPC (Cost-Per-Click) and has a large and growing advertiser base which covers a wide spectrum of markets for publishers to choose from. However, they do lack offers in a few particular categories, as most affiliate networks do, and therefore it would be advised, as always, to use other networks in conjunction to Copeac.

Copeac is well known and regarded for their high payouts to publishers. In an industry as competitive as performance marketing, it is important for affiliate marketers to get as much as an edge as possible, and having access to high payouts is one of the biggest edges out there.

One basic yet satisfying feature Copeac possesses is keeping publishers logged-in indefinitely. The majority of affiliate marketers check their stats on a regular basis, yet most affiliate networks have a rather short session expiry time, forcing publishers to keep logging in. With Copeac, publishers remain logged-in and a browser refresh will instantly yield a quick update of the stats.

Another feature Copeac offers is a banner rotation tool. With this tool, publishers can choose to rotate a variety of different banners and offers within one snippet of code. This eliminates the need of installing a 3rd-party banner rotation system.

Control Panel

Like many affiliate networks, Copeac uses the DirectTrack software for their control panel, so new publishers to Copeac may already be familiar with the software.

They also offer an optional feature for bid management which tracks the actual keywords from the PPC search engine and the resulting conversions through Copeac. However, this feature isn't free at $79 a month for 50,000 actions and $0.002 per overage.

Rewards

Copeac offers its publishers Gift Cards as incentives. Currently they reward $50 once $25K is generated, $100 for $50K, $200 for $75, and $500 for $100K.

They also offer extra bonuses for super-affiliates who generate a lot of volume.

Signing Up

Registering with Copeac is fast and easy. One major perk when signing up with Copeac is that the mandatory W8/W9 tax forms that all affiliate networks require publishers to sign, are done electronically.

This means that all the publisher needs to do is type their name and agree to the legal tax form, and they’re done. There is no requirement to fax or snail mail the forms in, allowing publishers to start generating revenue right away. Other affiliate networks would greatly benefit if they adapted this method.

Referral Program

Copeac has a referral program and offers publishers 2% on every approved affiliate referred, for life.

This can be tracked via the control panel, which states how much is earned from referrals, how many referrals signed up, and the amount that each referral earns.

Payment

Currently, Copeac pays via Check or Wire and is scheduled to payout monthly. However, publishers that produce decent volume to Copeac can ask to be paid weekly.

The minimum payout threshold is set at $100.

Customer Support

Copeac’s customer support is superb, and ranks among the upper echelon of affiliate networks.

Each publisher is assigned their own private affiliate manager which is available Monday through Friday, and can be reached via E-mail, toll-free phone, and even instant messenger. Copeac understands the value of providing great customer support to its publishers, and is willing to help publishers in any way possible.

Publishers can even ask their affiliate managers for payout increases on offers if they are putting in a good effort on them, and Copeac is happy to oblige!

Summary

In conclusion, Copeac is definitely one of the best affiliate networks out there, and affiliate marketers are encouraged to sign up if they haven’t already done so.

Copeac's high-payouts, large selection of offers, and great customer support will keep them among the frontrunners for a long time to come.

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